02 · Audio & Visual Production

Every word heard. Every visual on cue.

From balanced audio to screens and video systems, SPRK brings the technical pieces together into one polished experience.

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Audio and video production equipment during a live event

One Coordinated System

Technology should support the program—not compete with it.

The right A/V approach depends on the room, audience, schedule, program, content, and the experience expected onsite and online. A keynote, performance, awards program, conference, and livestream each place different demands on the production system.

SPRK plans those parts as one show so presenters, operators, and guests stay connected to what is happening.

  • Sound designAudio coverage shaped around the venue, audience size, program, and performers.
  • Visual displayProjection, screens, presentation playback, and video feeds planned for clear sightlines.
  • Live streaming & recordingTechnical coordination for audiences and stakeholders beyond the room.
  • Show operationContent, cues, transitions, and technical departments working from one coordinated plan.

A/V Planning Sequence

Design for the room and the program.

Step 01

Scope

Define the audience, agenda, presenters, performances, recording needs, and remote participation.

Step 02

Engineer

Plan audio coverage, displays, playback, cameras, signal paths, power, and internet requirements.

Step 03

Prepare

Coordinate content, venue access, load-in, testing, rehearsals, and critical backups.

Step 04

Operate

Manage the technical show, follow the run of show, and adapt when the program changes.

Common A/V Questions

What makes an accurate production plan?

What information affects the A/V approach?

The venue layout, audience size, schedule, number of rooms, presenters, performances, presentation formats, streaming needs, and venue rules all matter.

Why is a site visit helpful?

A technical walkthrough can reveal access limitations, ceiling height, power, rigging, acoustics, internet, sightlines, ambient light, and schedule constraints that are difficult to judge from a floor plan alone.

When should final presentation content be delivered?

Set a deadline that allows the production team to inspect files, fonts, aspect ratios, playback media, and cue order before rehearsal. Last-minute changes should follow one controlled handoff process.

Read the Phoenix A/V Cost Guide